Boxing Coach Video Prototype 🥊
The subject of this assignment is a video prototype that demonstrates clearly, effectively, and creatively the functionality of a product.
This video prototype focuses on the mobile app “Precision Boxing Coach” available on the Apple and Google Play store. The Precision Boxing Coach is a guide to high-level boxing training. Just like having your own boxing coach calling out techniques and combinations it delivers intense and practical boxing sequences to execute in shadowboxing, on the focus mitts, or on the heavy bag.
Through the walkthrough of a user and their daily routine, the goal of this video was to encourage users to workout in the comfort of their homes while using a virtual coaching app.
Design
To highlight the features of the app, scenarios include:
Highlighting today’s circumstance with COVID-19. With indoor gyms closed, staying fit at home can be hard. The opening scene focuses on someone playing video games, feeling bored, and motivated to find another alternative.
The next scenario follows them looking at their boxing set-up and going on the Google Play store in search of a boxing app.
Once the app is downloaded, the user changes and sets their customized workout plan. Techniques include offense, body shots, defense, and head movement.
As the virtual coach calls out combinations, the user punches the sequence on their heavy bag until the last round is completed. The scene then cuts with the user tired and satisfied with their workout.
Storyboard
To design the video, a storyboard was outlined below with supporting images.
Analysis
The final video prototype for “Precision Boxing Coach” can be viewed below.
The effectiveness of the video was indicated through in-class critique sessions.
Things that worked well:
- The walkthrough of the app was helpful in seeing someone actively go through a journey of using the app.
- The video showcases the uses for the app and it was clear what the value proposition of the product was.
Things that needed improvement:
- Audio mixing and editing — there were originally two soundtracks to the video and the change halfway through was rough. This was mostly limited to my current video editing software that was free and had little editing features.
Conclusion
Overall the value proposition of the product was clearly displayed through the scenarios and in-class critique sessions. The scenarios depicted the user journey of the app and further emphasized the value of the app in terms of desirability.
The goal of this video was to encourage users to workout in the comfort of their homes while using a virtual coaching app. This was clearly conveyed through the portrayed user in the video and the idea of “showing”, not telling.
With future iterations, here are a couple of things I would change and learned:
Changes I would make:
- Sticking to one audio file given the video application I was using on Windows or using an application that had more editing features. This change was already reflected in the updated video above.
- Consider the font choices and captions on the screen. This means having intent when putting captions — is the captions necessarily needed or does it further support the goal of the video?
Things I learned:
- Showing is way more effective than telling or narrating through a story. Sometimes less spoken words are better in this case.
- Having a detailed and outlined storyboard speeds up the processing of filming. Without the storyboard, time would be spent figuring out small details or cut scenes.
